.besocial-case{--paper:#f4f1eb;--ink:#1e1e1c;--blue:#0047ff;--muted:#696962;--line:#d9d6cf;--serif:'Playfair Display',Georgia,serif}.besocial-case *{box-sizing:border-box}.besocial-case{margin:0;background:var(--paper);color:var(--ink);font-family:Figtree,Arial,sans-serif;-webkit-font-smoothing:antialiased}.besocial-case a{color:inherit;text-decoration:none}.besocial-case a:hover{color:var(--blue)}.besocial-case a:focus-visible{outline:3px solid var(--blue);outline-offset:6px}.besocial-case img,.besocial-case video{max-width:100%;display:block}.besocial-case video{width:100%;border-radius:16px}.besocial-case h1,.besocial-case h2,.besocial-case p,.besocial-case figure,.besocial-case blockquote{margin:0}.besocial-case .wrap{width:calc(100% - 112px);max-width:1280px;margin-inline:auto}.besocial-case .nav{height:100px;padding:0 48px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.besocial-case .logo{display:flex;align-items:center;gap:8px;font-size:29px;font-weight:700;letter-spacing:.3px}.besocial-case .logo span{border:1.5px solid;border-radius:8px;padding:0 5px;line-height:36px}.besocial-case .nav nav{display:flex;align-items:center;gap:32px;font-size:15px;font-weight:500}.besocial-case .button{padding:13px 22px;border:1px solid;border-radius:30px}.besocial-case .breadcrumb{padding-block:34px 24px;display:flex;justify-content:space-between;font-size:13px;color:var(--muted)}.besocial-case .hero{height:510px;border-radius:18px;background:#0754a6 url('cases/playstation/img/hero2.jpg') center/cover;position:relative;color:white;overflow:hidden;display:flex;align-items:center;padding:60px}.besocial-case .hero-copy{position:relative;z-index:1}.besocial-case .eyebrow{text-transform:uppercase;font-size:11px;font-weight:700;letter-spacing:1.8px}.besocial-case .brand{font-size:clamp(38px,5.2vw,76px);font-weight:600;letter-spacing:-3px;margin-top:0}.besocial-case .registered{font-size:18px;vertical-align:top;display:inline-block;margin:12px 0 0 4px;letter-spacing:0}.besocial-case .hero-copy p{font-size:22px;margin-top:12px}.besocial-case .controller{position:absolute;right:4%;top:8%;width:40%;height:80%;object-fit:contain;filter:drop-shadow(0 24px 24px #00265366)}.besocial-case .intro{display:block;padding-block:76px 56px}.besocial-case .intro>div{max-width:880px}.besocial-case h1{font-size:clamp(34px,3.8vw,54px);font-weight:700;letter-spacing:-1.8px;line-height:1.12}.besocial-case em{font-family:var(--serif);color:var(--blue);font-weight:500}.besocial-case p.lead{font-size:19px;color:#595951;line-height:1.65;margin-top:26px;max-width:790px}.besocial-case .tags{display:flex;flex-wrap:wrap;gap:8px;padding:0;margin:25px 0 0;list-style:none}.besocial-case .tags li{font-size:10px;letter-spacing:.8px;text-transform:uppercase;font-weight:600;border:1px solid var(--line);border-radius:100px;padding:9px 12px}.besocial-case .results{padding:30px 0 45px;border-block:1px solid var(--line)}.besocial-case .results-heading{display:flex;justify-content:space-between;align-items:center}.besocial-case .results-heading>span{font-size:13px;color:var(--muted)}.besocial-case .stats{display:grid;grid-template-columns:repeat(3,1fr);margin-top:32px}.besocial-case .stats>div{padding:0 32px;border-right:1px solid var(--line)}.besocial-case .stats>div:first-child{padding-left:0}.besocial-case .stats>div:last-child{border:0}.besocial-case .stats strong{display:block;font-size:clamp(44px,6.2vw,86px);font-weight:600;letter-spacing:-4px;color:var(--blue);line-height:1.1;white-space:nowrap}.besocial-case .stats strong span{font-size:.65em;letter-spacing:-2px}.besocial-case .stats p{font-size:20px;font-weight:600;line-height:1.35;margin-top:16px;color:var(--ink)}.besocial-case .work{padding-top:76px}.besocial-case .work-heading{display:flex;align-items:baseline;justify-content:space-between;margin-bottom:28px}.besocial-case .work h2{font-size:34px;letter-spacing:-1px;font-weight:600}.besocial-case .work-heading>.eyebrow{color:var(--muted)}.besocial-case .media{background:#ebe7df;border-radius:16px;padding:32px;display:flex;align-items:center;justify-content:center}.besocial-case .phones{padding:54px 7%;background:#e4e8f0}.besocial-case .phones img{width:100%;height:auto}.besocial-case .gallery{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:32px}.besocial-case .gallery .media{aspect-ratio:1/1.08}.besocial-case .gallery img{height:100%;width:100%;object-fit:contain}.besocial-case figcaption{display:flex;justify-content:space-between;font-size:12px;color:var(--muted);padding-top:14px}.besocial-case .quote{text-align:center;padding:70px 12% 80px}.besocial-case .quote-mark{display:block;font-size:65px;font-family:var(--serif);color:var(--blue);height:65px}.besocial-case blockquote{font-family:var(--serif);font-style:italic;font-size:clamp(25px,2.8vw,38px);line-height:1.35;letter-spacing:-.5px}.besocial-case .quote p{font-size:18px;line-height:1.5;margin-top:28px;color:#595951}.besocial-case .quote p strong{display:inline-block;font-size:22px;margin-bottom:6px}.besocial-case .quote strong{color:var(--ink);font-weight:600}.besocial-case footer{display:flex;justify-content:space-between;align-items:center;padding-block:30px;font-size:12px;color:var(--muted)}.besocial-case footer .logo{font-size:22px;color:var(--ink)}.besocial-case footer .logo span{line-height:29px}.besocial-case .skip{position:absolute;top:-100px;background:white;padding:12px;z-index:10}.besocial-case .skip:focus{top:10px}@media(min-width:1600px){.besocial-case .hero{height:550px}}@media(max-width:900px){.besocial-case .wrap{width:calc(100% - 48px)}.besocial-case .nav{padding-inline:24px}.besocial-case .hero{height:400px;padding:32px}.besocial-case .brand{letter-spacing:-2px}.besocial-case .intro{grid-template-columns:1fr;gap:22px;padding-block:48px}.besocial-case .stats>div{padding:0 20px}.besocial-case .stats strong{letter-spacing:-2px}.besocial-case .work-heading{gap:18px}.besocial-case .work h2{font-size:28px}.besocial-case .quote{padding-inline:7%}}@media(max-width:600px){.besocial-case .wrap{width:calc(100% - 36px)}.besocial-case .nav{height:78px;padding:0 18px}.besocial-case .logo{font-size:23px}.besocial-case .logo span{line-height:30px}.besocial-case .nav nav{gap:16px;font-size:12px}.besocial-case .nav .optional{display:none}.besocial-case .button{padding:10px 13px}.besocial-case .breadcrumb{padding-block:23px 18px;font-size:12px}.besocial-case .breadcrumb>span{display:none}.besocial-case .hero{height:480px;padding:28px;align-items:flex-start}.besocial-case .hero-copy .eyebrow{font-size:10px}.besocial-case .brand{font-size:43px;letter-spacing:-2px;margin-top:12px}.besocial-case .registered{font-size:11px;margin-top:7px}.besocial-case .hero-copy p{font-size:17px;margin-top:5px}.besocial-case .controller{width:73%;height:55%;top:35%;right:10%}.besocial-case .intro{padding-block:38px}.besocial-case h1{font-size:35px;letter-spacing:-1.2px}.besocial-case .lead,.besocial-case p.lead{font-size:17px;line-height:1.65;margin-top:22px}.besocial-case .tags li{font-size:9px;padding:8px 10px}.besocial-case .results{padding:25px 0 12px}.besocial-case .results-heading>span{display:none}.besocial-case .stats{grid-template-columns:1fr;margin-top:12px}.besocial-case .stats>div,.besocial-case .stats>div:first-child{display:flex;align-items:center;justify-content:space-between;gap:16px;border-right:0;border-bottom:1px solid var(--line);padding:22px 0}.besocial-case .stats strong{font-size:52px;letter-spacing:-2px}.besocial-case .stats p{font-size:16px;text-align:right;max-width:155px;margin:0}.besocial-case .work{padding-top:44px}.besocial-case .work-heading{display:block;margin-bottom:22px}.besocial-case .work-heading .eyebrow{display:block;margin-top:13px;font-size:10px}.besocial-case .work h2{font-size:29px}.besocial-case .phones{padding:30px 12px}.besocial-case .gallery{grid-template-columns:1fr;gap:26px;margin-top:26px}.besocial-case .media{padding:24px;border-radius:12px}.besocial-case figcaption{font-size:11px}.besocial-case figcaption span+span{display:none}.besocial-case .quote{padding:42px 10px 48px}.besocial-case footer{flex-wrap:wrap;gap:22px}.besocial-case footer>a:last-child{width:100%;border-top:1px solid var(--line);padding-top:20px}}@media(max-width:600px){.besocial-case .quote p{font-size:16px}.besocial-case .quote p strong{font-size:20px}}/* Nadpis bez vynuceného zlomu, na menších displejích přirozené zalomení. */.besocial-case .intro>div{max-width:100%}.besocial-case .stats{margin-top:0}.besocial-case .video-work{margin-top:32px}.besocial-case .video-work video{width:100%;height:auto;aspect-ratio:16/9;background:var(--ink);border-radius:16px}@media(max-width:600px){.besocial-case .video-work{margin-top:26px}.besocial-case .video-work video{border-radius:12px}}.besocial-case .hero-photo{position:relative;aspect-ratio:16/7.2;overflow:hidden;border-radius:18px}.besocial-case .hero-photo>img{width:100%;height:100%;object-fit:cover}.besocial-case .hero-photo .brand-label{position:absolute;left:5%;top:40%;max-width:45%;color:white;font-size:clamp(28px,4.5vw,66px);font-weight:600;letter-spacing:-2px;line-height:1.08}.besocial-case .hero-photo.light .brand-label{color:#1e1e1c}.besocial-case .hero-type{min-height:340px;background:#0047ff;color:white;display:flex;align-items:center;padding:6%;border-radius:18px;font-size:clamp(40px,7vw,90px);font-weight:600;letter-spacing:-2px}.besocial-case .work{padding-bottom:60px}.besocial-case .stats{grid-template-columns:repeat(var(--columns,3),minmax(0,1fr))}.besocial-case .stats strong{font-size:clamp(38px,5vw,72px);letter-spacing:-2px}.besocial-case .stats strong.long{font-size:clamp(30px,3.8vw,54px)}.besocial-case .media img{max-height:650px;object-fit:contain}.besocial-case .gallery .media{aspect-ratio:1/1}.besocial-case .hero-photo+section{margin-top:0}.besocial-case .intro h1{white-space:normal}.besocial-case .scope-note{font-size:13px;color:var(--muted);margin-bottom:20px}.besocial-case .case-index{padding-block:60px}.besocial-case .case-index ul{list-style:none;padding:0;margin-top:40px}.besocial-case .case-index li{border-bottom:1px solid var(--line);padding:22px 0}.besocial-case .case-index a{display:flex;justify-content:space-between;gap:20px;font-size:24px}.besocial-case .case-index small{font-size:14px;color:var(--muted)}@media(max-width:600px){.besocial-case .hero-photo{aspect-ratio:4/3}.besocial-case .hero-photo .brand-label{top:12%;font-size:30px;letter-spacing:-1px}.besocial-case .hero-type{min-height:260px}.besocial-case .stats{grid-template-columns:1fr}.besocial-case .stats strong{font-size:48px}.besocial-case .stats strong.long{font-size:35px}.besocial-case .case-index a{display:block}.besocial-case .case-index small{display:block;margin-top:8px}}

.besocial-case .delfin-hero video{width:100%;height:auto;aspect-ratio:16/9;display:block;background:var(--ink);border-radius:18px}.besocial-case .square-spots{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.besocial-case .square-spots video{width:100%;height:auto;aspect-ratio:1;object-fit:contain;background:var(--ink);border-radius:16px}@media(max-width:700px){.besocial-case .square-spots{grid-template-columns:1fr;gap:26px}.besocial-case .delfin-hero video,.besocial-case .square-spots video{border-radius:12px}}

/* Jack Daniel’s: velký telefon a fotografie bez vnitřních rámů. */
.besocial-case .jd-mosaic{display:grid;grid-template-columns:1fr 1fr 1fr;gap:24px;margin-top:32px;align-items:stretch}
.besocial-case .jd-mosaic figure{min-width:0;display:flex;flex-direction:column}
.besocial-case .jd-phone{grid-row:span 2}
.besocial-case .jd-phone-frame{flex:1;min-height:0;background:#ebe7df;border-radius:16px;display:flex;align-items:center;justify-content:center;overflow:hidden;isolation:isolate;padding:12px 0}
.besocial-case .jd-phone-frame img{width:100%;height:100%;max-height:780px;object-fit:contain;mix-blend-mode:multiply}
.besocial-case .jd-wide{grid-column:span 2}
.besocial-case .jd-photo>img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;border-radius:16px}
.besocial-case .jd-wide>img{aspect-ratio:1.87;object-fit:cover}
.besocial-case .jd-mosaic figcaption{line-height:1.4}
@media(max-width:700px){.besocial-case .jd-mosaic{grid-template-columns:1fr 1fr;gap:24px 16px}.besocial-case .jd-phone{grid-column:span 2;grid-row:auto}.besocial-case .jd-phone-frame{height:560px;flex:none}.besocial-case .jd-phone-frame img{height:100%;width:auto;max-width:100%}.besocial-case .jd-wide{grid-column:span 2}.besocial-case .jd-mosaic figcaption{font-size:12px}}

/* Celý produkt v hero Jack Daniel’s bez ořezu. */
.besocial-case .hero-photo.jd-hero{background:#101518;aspect-ratio:1.9/1}
.besocial-case .hero-photo.jd-hero>img{width:100%;height:100%;object-fit:cover;object-position:center 20%}
@media(max-width:600px){.besocial-case .hero-photo.jd-hero{aspect-ratio:4/3}.besocial-case .hero-photo.jd-hero .brand-label{top:40%;font-size:clamp(20px,5vw,30px);max-width:45%}}

/* Finlandia: zachovat celý produkt bez ořezu. */


@media(max-width:600px){.besocial-case .hero-photo.finlandia-hero .brand-label{top:40%;font-size:clamp(24px,6vw,34px);max-width:45%}}

/* Živý kraj: fotografie v přirozeném poměru stran na všech displejích. */
.besocial-case .hero-photo.zivy-kraj-hero{aspect-ratio:auto}
.besocial-case .hero-photo.zivy-kraj-hero>img{display:block;width:100%;height:auto;object-fit:contain}

/* China Eastern: široký výřez s rezervou nad přídí, méně runway. */
.besocial-case .hero-photo.china-eastern-hero{aspect-ratio:2/1}
.besocial-case .hero-photo.china-eastern-hero>img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 25%}
@media(max-width:600px){.besocial-case .hero-photo.china-eastern-hero .brand-label{top:40%;font-size:clamp(20px,5vw,30px);letter-spacing:-.5px;max-width:45%}}

/* Finlandia: přirozené proporce médií, bez pevných čtvercových rámů. */


.besocial-case.finlandia-case .work .media{display:block;padding:0;aspect-ratio:auto;overflow:hidden}
.besocial-case.finlandia-case .work .media img{display:block;width:100%;height:auto;max-height:none;object-fit:contain}
.besocial-case.finlandia-case .gallery{grid-template-columns:2fr 1fr;align-items:start}
.besocial-case.finlandia-case .gallery figure:last-child .media{padding:24px}
.besocial-case.finlandia-case .gallery figure:last-child img{width:auto;height:auto;max-width:100%;max-height:480px;margin-inline:auto}
@media(max-width:600px){.besocial-case.finlandia-case .gallery{grid-template-columns:1fr}.besocial-case.finlandia-case .gallery figure:last-child img{max-height:400px}}

@media(max-width:600px){.besocial-case .hero-photo.china-eastern-hero{aspect-ratio:4/3}}

@media(max-width:600px){}

/* Delfín: fotografické hero a kompaktní galerie kampaně. */
.besocial-case .delfin-photo-hero{aspect-ratio:16/9;border-radius:18px;overflow:hidden}
.besocial-case .delfin-photo-hero img{display:block;width:100%;height:100%;object-fit:cover;object-position:center 25%}
.besocial-case .delfin-main-film{margin-bottom:32px}
.besocial-case .delfin-main-film video{width:100%;height:auto;aspect-ratio:16/9}
.besocial-case .delfin-photo-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:32px}
.besocial-case .delfin-photo-grid img{width:100%;height:auto;display:block;border-radius:16px}
@media(max-width:600px){.besocial-case .delfin-photo-hero{aspect-ratio:4/3;border-radius:12px}.besocial-case .delfin-photo-grid{grid-template-columns:1fr;gap:20px}.besocial-case .delfin-photo-grid img{border-radius:12px}}

/* Amazon: skutečné realizace v kompaktních fotografických dlaždicích. */
.besocial-case .amazon-photo-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px 24px;margin-top:32px;align-items:start}
.besocial-case .amazon-photo-grid img{display:block;width:100%;height:auto;border-radius:16px}
.besocial-case.amazon-case .work>.wide .media{padding:0;background:transparent;border-radius:12px;overflow:hidden}
.besocial-case.amazon-case .work>.wide img{width:100%;height:auto;max-height:none}
@media(max-width:600px){.besocial-case .amazon-photo-grid{grid-template-columns:1fr;gap:24px}.besocial-case .amazon-photo-grid img{border-radius:12px}}

/* Finlandia: výška podle PlayStationu, přirozené proporce produktu. */
.besocial-case.finlandia-case .hero-photo.finlandia-hero{height:510px;aspect-ratio:auto;background:#0d1c33;isolation:isolate}
.besocial-case.finlandia-case .hero-photo.finlandia-hero>img{position:absolute;right:0;top:-6%;width:auto;height:120%;max-width:none;max-height:none;object-fit:contain;mask-image:linear-gradient(to right,transparent,#000 20%);-webkit-mask-image:linear-gradient(to right,transparent,#000 20%)}
.besocial-case.finlandia-case .hero-photo.finlandia-hero .brand-label{top:50%;transform:translateY(-50%);z-index:1}
@media(min-width:1600px){.besocial-case.finlandia-case .hero-photo.finlandia-hero{height:550px}}
@media(max-width:900px){.besocial-case.finlandia-case .hero-photo.finlandia-hero{height:400px}}
@media(max-width:600px){.besocial-case.finlandia-case .hero-photo.finlandia-hero{height:auto;aspect-ratio:4/3}.besocial-case.finlandia-case .hero-photo.finlandia-hero .brand-label{font-size:clamp(24px,6vw,34px);max-width:45%}}

/* Mírně vyšší náhled Amazonu pro více prostoru kolem postavy. */
@media(min-width:601px){.besocial-case.amazon-case .hero-photo{aspect-ratio:2.05/1}}