Playstation
We Take Care of
the Gaming Community
on PlayStation
Social Media
In 2020, we started working with the PlayStation brand, for which we are managing Facebook content in the Czech Republic and Slovakia. We regularly launch brand and performance campaigns focused on new products. We nurture the gamer community to increase organic reach and improve engagement rate.
of our cooperation
higherengagement rate
increase in organic reach
These results were mainly due to branded posts tailored to the gaming community. The intention was to make it easy for the defined target group to identify with them.
COMMUNITY MANAGEMENT
An integral part of the success was also the correct setup of the community
management. We debate with players, joke around, develop discussions
and most importantly respond to their comments and suggestions.
SOCIAL CAMPAIGNS
Based on these results, we started to prepare and manage social campaigns with a focus on retail sales for the Czech and Slovak markets.
FROM OUR PRODUCTION:
BROCHURE
A booklet called Tips and Tricks for your PlayStation for new PS4 users
VIDEO PRODUCTION
Creating videos to support retail sales of gift cards from script, production, editing, motion effects to voiceovers for the Czech, Slovak and Hungarian markets.
