Jack Daniel's

We Set the Czech
Market on Fire
With Jack Daniel's Fire

Cinnamon flavour and the new Fire Strudel drink? That was one of the challenges of the pre-Christmas 2018, when we created a large-scale digital campaign for Jack Daniel's Fire. Maximising reach and high interaction rates were our main objectives. And we delivered them well beyond expectations.

CAMPAIGN LANDING PAGE

We needed the potential customer to learn about the composition of the new easy mix. Therefore, we prepared an interactive website where we presented two variants of Fire Strudel.

Our Production

In 2018, we also became one of the few markets in the world to be able to create our own local content. We built a campaign on it and continued to produce it for ongoing communication until the end of the cooperation.

Reach and Visibility

What did it look like on our social media during the campaign?

We designed and built our own Facebook Canvas, brought tens of thousands of users to it, and launched videos to the world. Facebook and Instagram were flooded with a warm wave of Jack Daniel's Fire Strudel flavour.

Instagram

Facebook

Jack Daniel's Honey

Jack Honey on Ice?
No Problem!

We reminded our customers of Jack Daniel's Honey and also showed them that Honey on ice will please their sweet tooth. A comprehensive digital campaign, a landing page and an attractive consumer contest, that was our brief and we took it on with a wolf-like strength of our own.

WE PREPARED

Creation of MP and strategies
VO and editing of TV commercials
Digital consultation
Creation of visuals and catalogues
Web interface management

Photography

We regularly shooted for all of Jack's brands and JD Honey is no exception.

We supported Jack Daniel's Tennessee Whiskey in off-trade activities and festivals.

Landing Page for consumer contests in supermarket chains and regular sales promotion in bars. Preparation of posters, flyers, design of new visuals, etc. We fulfilled JD wishes with incredible joy.