Karlovy Vary Region
We Have Launched
Digital Marketing
in the Karlovy Vary
Region
In 2017, we were given the opportunity to launch digital marketing of the Karlovy Vary Region focused on tourism. Thanks to the fact that we stood at the start of the work of the destination agency of the Karlovy Vary Region, we had a unique opportunity to create a complete marketing strategy and put it into work.
VISUAL IDENTITY
We created a digital visual identity for the Živý Kraj brand and began implementing our strategy into individual digital channels.
DISPLAY ADVERTISING
We purchase, manage and optimize display advertising
both directly and through the programmatic network and
display networks of Google Adwords or Seznam Sklik.
SOCIAL MEDIA
Another of the main communication tools are social media, specifically Facebook
and Instagram. Here we create content for regular communication, take care of
the community, organize contests, manage influencers and take care of acquisition
campaigns aimed at profile growth, especially increasing the reach of produced
content.
OUR OWN PRODUCTION
We started with our own production. We write blog articles providing inspiration. We go to the region ourselves to prepare photos and videos for our social media and we also collaborate with influencers and photographers to create visual content.
New website
In 2019, we have started the preparation of a new comprehensive website.
We have conducted a comprehensive analysis, designed a new information
architecture, created a content structure, prepared a modern and responsive
web design and started with the implementation of the entire project.
Our other
activities for the client:
01
Preparation of graphic documents for printing
02
Consulting services
03
Preparation of activities for events
04
Video content production
